CIFFT Circuit 2019 | Case Studies
THE INFLUENCE
OF TRAVEL VIDEO MARKETING
According Google's 2014 traveler study, 54% of travellers watch video when choosing accommodation.
Choose a Destination
54
%
According Google's 2014 traveler study, 65% of travellers watch films when they are choosing a destination to visit.
Travellers Watch Films
65
%
"One minute of video has the same value and impact as 1.8 million words."
One Minute
1'
Dr. James McQuivey of Forrester Research.
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Visual content has the power to catch our attention instantly. But nowadays, video can have the same effect with much more strength and durability, as it allows us to engage in a story and show us experiences with which we connect in seconds.
Video is undoubtedly one of the main tools in the marketing strategy of each destination or tourism product. Marketers daily defend the power of video and increasingly advise its use on the various promotion channels.
Every year the best tourism promotional videos created to inspire and attract travellers to destinations compete for the most prestigious awards and recognition initiative in the Travel Video Marketing. Since 1989, the International Committee of Tourism Film Festivals (CIFFT), recognize, reward and celebrate excellence in the Travel and Tourism Industry Video Marketing. 
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