According to Wyzowl, 86% of businesses use video as a
marketing tool.
Businesses use video
86
%
According to a Think whit Google Report, 66% of users watch videos when thinking of taking a trip. 65% watch it when choosing a destination.
Travellers Watch Films
66
%
"One minute of video has the same value and impact as 1.8 million words."
One Minute
1'
Dr. James McQuivey of Forrester Research.
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To celebrate the World Tourism Day 2022, CIFFT and TSTT present the new edition of "The Influence of Travel Video Marketing", an eBook that aims to increase the conversation about the importance of video in tourism promotion and become a benchmarking platform for successful audiovisual campaigns and the latest trends on tourism communication.
